Rackk and Ruin is boutique jewelry studio of unique pieces, celebrated by both local customers and international retailers pioneered by my close friend, Molly Conant. Drawing inspiration from mixed metals and vintage elements, Molly fills the Rackk & Ruin studio and shop on Pine Street with an ever changing assortment of treasures and welcomes visitors.

The site's requirements were to highlight the beauty of Rackk and Ruin's products, handle the volume of online sales that Molly experiences, incorporate automated shipping label production, and make the site unique to viewers.  Molly's studio and jewelry exhibit a characteristic style and the site reflects her work and aesthetic.  Soon, the site will expand to sell her vintage clothing in addition to the beautiful jewlery.

We also integrated email to Molly's domain so that her branding and communication presentation were in sync.

 

ÆLDER/Hogstone is a restaurant on Orcas Island. ÆLDER is an ongoing investigation into the terroir of the Pacific Northwest islands. They offer three set tasting menus that explore our region and change as the Island and our farm dictate.

Hogstone is a casual outdoor restaurant that focuses on wood-fired pizza and vegetable dishes. The overwhelming majority of their ingredients come from the island and their farm. 

This site was a completely customized layout with Andrew Plotsky of Farmrun.  Friends with the owners of these restaurants, Andrew compiled a branding package and website mockup that 44 Degrees North turned into a reality on Squarespace.

 

Culinary Guide Shop is a service that helps new or established food businesses increase their local food purchasing, decrease their food waste, partner with farms, and guide their menu to highlight the quality offerings from their local bioregion.

Another customized layout with Andrew Plotsky of Farmrun, we wanted to create an inviting landing page that stated the succinct mission of CGS and guide visitors through their services and philosophy. Soon, case studies of organizations that have employed the expertise of CGS will join the site with metrics to display how well the partnership has fared.

 

Intervale Community Farm is Vermont's first CSA–started back in the 1990s–and has a great history in the Burlington and Vermont agricultural economies and landscapes.  We wanted to provide a space for users to get the most-used information: what will be in this week's CSA share, which CSA shares are available, and the most recent blog post from the homepage.  Deeper inside, we created the opportunity for shareholders to learn about the farm, examples of shares, ordering supplemental products, and becoming a member of the ICF Co-op; ICF is a community-owned farm and so the members guide the farm's vision.  Complemented by fantastic photography from Abby Portman, of the Intervale Center, Jessica Sipe, and artwork by Bonnie Ackerman, the site has a down-home feel with a clean navigation and site structure to allow users to nimbly navigate the farm's information and offerings.

 

CPG Enterprises provides fundraising advice, support, and training for nonprofits in Northern New England.  In creating their new site we sought a well-organized display of their abilities and past work in order to allow present and future clients to target how CPG Enterprises can help.  We used bright and inspiring photographs of CPG's clients to provide the feel and context for future clients to which potential and future clients would relate.

 

Amber Gress is a talented photographer and videographer from the west coast who lives in Brooklyn.  She has a fantastic eye and artistic direction, so we made a site to showcase her work–which has been featured in Vogue and New York Magazine, to name a few places.  The site allows Amber to quickly, effectively, and aesthetically drop in a gallery of photos from a wedding shoot or event, add to her blog, load her videos, and feature her most recent favorites on her homepage.  

 

The Vermont Folklife Center works to sustain the diverse cultures of Vermont.  Through their tireless efforts of documentation through audio, video, photo, and story, they build upon the stories of the past and create a narrative of the stories of Vermont and her people.  As an organization constantly creating new content and simultaneously requiring organized access to their archived and past exhibits and efforts, we created a streamlined content-feeding process that allows the staff at VFC to post and upload new work and still easily find works from the past.  This work flow shows on the visitor-side of each page via the use of summaries and galleries updating throughout the site to show the user what's new and providing the opportunity to dive a little deeper into the folklife of Vermont.  We were also able to maintain their extensive database content by creating a subdomain that is accessible from the main Squarespace site without deleting or moving the large amounts of data and information in these databases.

 

The Intervale Food Hub is a multi-farm CSA located in Burlington's Intervale Center.  The mission was to redesign their website to streamline the user experience and give the site a cleaner feel. Working closely with the Food Hub crew, we accomplished this by organizing the content (and removing traffic-less areas of the site) to make the user experience on computer, tablet, and phones easy and approachable to find information and to order shares.  The Food Hub also hired a photographer to highlight their member farms and producers which really elevated the quality of the connection a viewer makes with the food they're about to purchase and enjoy.

 

Red Wagon Plants is a retail and wholesale greenhouse specializing in unique plants and herbs in Hinesburg, VT.  We wanted to create a site to give the viewer a rich visual experience saturated with the images of their beautiful plants as well as organize the content from their robust and informative blog to be accessible and searchable on all devices. We also made a point to create very transparent and easy access to their contact and hours of operation–one of the main functions of most businesses' websites.  We incorporated Squarespace's e-commerce platform to make easy ordering of products, greenhouses, and gift cards.

 

The Friends of the Horticulture Farm is a nonprofit organization dedicated to curating, nurturing, supporting, and growing the University of Vermont Horticulture Farm.  This site's aim was to create a space for Hort Farm Members and peoplel from the community to view and sign up for events, browse photos of the Hort Farm's collections, donate and become a member, and contact the Board of Directors.  The site is photo-heavy with specimens from the farm and was laid out with the intent of expanding the collection of photos of the beautiful plants on display at the farm.

 

The Law Offices of Marc L. Davidson, LLC is based in Radnor, PA and serves the Philadelphia area and suburbs in estate, real estate and business law.  Their site is a clean and effective medium for potential clients to understand their services and to request more information or schedule a free consultation.  44 Degrees North migrated their domain to Google Domains and set up an essentially free system to allow the attorneys there to set up domain-based email without changing their current setup.

 

Fat Bike Skis creates innovative ski adaptors for existing fat bikes.  Currently in its pre-launch phase, we created a landing page for users to immediately see the ski in action with an auto-play video banner, engage with the brand, explore a few teasers about the product, and sign up to receive updates.  Full marketing strategy, brand development, product development and e-commerce to come.

 

Greylaine Farm is a farm in Charlotte, VT specializing in pasture-raised lamb, pork, and eggs.  Full disclosure: it's my brother's farm.  After collaborating with local graphic designers and artists to create the final logo, we made a very straightforward site that lets consumers understand what is behind the food that Greylaine grows as well as allows them to order meat shares, apparel, and prints of photos taken around the farm.

The site also highlights the farm by way of a video created by our good pal Myles David Jewell.

 

Everest Farm is a historic farm in Addison, VT that was recently placed up for sale.  Originally intended to be a farm-stay rental website, the sellers shifted to sell the property and developed a logo and website to aid in creating an in-depth experience for prospective buyers.  We focused on photographic navigation buttons to enrich the user experience as they took a virtual tour of the property.  The website allowed potential buyers to get in touch with the sellers as well.

*Site is no longer active.

 

Green Pasture Meats is a butcher shop, animal processor, and market with shops in Shelburne and New Haven, VT.  They had outgrown their old site and we wanted something that showcased their work, products, and dedication to natural & humanely raised local meats. Squarespace's e-commerce platform helps them sell their products nationwide.

 

EARLIER WORK

Starbird Fish catches wild salmon and halibut in the waters off of Alaska every summer, freezes them at their peak of freshness, and brings them home to the Green Mountain State to make available to Vermonters.  We went with a 'lo-fi' vibe on this build to steep the viewer in the tradition that is Alaskan salmon fishing.

Starbird Fish catches wild salmon and halibut in the waters off of Alaska every summer, freezes them at their peak of freshness, and brings them home to the Green Mountain State to make available to Vermonters.  We went with a 'lo-fi' vibe on this build to steep the viewer in the tradition that is Alaskan salmon fishing.