44° North Web Design
Vermont Web Design and Production

Web

Clean, inclusive design inspired by Vermont to help clients showcase what's important.

Rural Vermont seeks to educate consumers about barriers that farmers face when trying to sell direct, and educate farmers about legalities of selling direct to consumers; remove unfair and costly regulatory barriers that keep wholesome, high quality, local food from being sold to those who want it; and advocate for legislation that creates tiered regulations for the direct sale of farm products, leveling the playing field for farms large and small.

Their mission is noble and their site needs to be effective at activating, educating, and engaging interested consumers to take action, donate, or learn more.  We reorganized the site to incorporate an updated feed front and center to the homepage to provide visitors the latest information on their work.  Vibrant with Vermont agricultural imagery, the site delivers the text-based content in a balanced visual aesthetic with the images of Vermont's landscape that make it the brave little state it is.

 

Honey Road is a James Beard Award Nominee in both the restaurant and chef categories and is home to easily the best Eastern Mediterranean food Burlington has ever seen.

Owners Allison Gibson (Hen of the Wood, Doc Ponds) and Chef Cara Chigazola-Tobin have created a rad restaurant with a millennial-nostalgic vibe and pump straight 90s and other throwback tunes in the restaurant. Our redesign aimed to get folks into the reservations they were looking for as soon as possible.

We were very forward with the photography; their food is beautiful and their decor and theme are unique. We wanted to let their food and accomplishments speak for themselves while giving visitors easy access to menus, location, and reservations.

 

 

Another collaboration with Andrew Plotsky of Farmrun, we put together a logo package and brand for Christine Hallquist's run for governor in Vermont.

Christine for Vermont is the campaign of Christine Hallquist, a Vermont executive with 20+ years of experience.  Christine is an active member of her town's fabric as Town Meeting Day moderator and dedicated community volunteer.  Further, she came to national prominence with the biographical film Denial and courageously transitioned while in the public eye.

Using custom embed forms for donations and volunteers while also highlighting the beauty of Christine's home environment–Green River Reservoir–we sought to marry the Vermont landscape with a contemporary feel and function.

 

The South Hero Land Trust is a land conservation trust in the Champlain Islands of Northwest Vermont.  Their site serves as a resource base for residents and visitors with maps, trails, information on conserved properties, and portals to conserve land for the future.  The site helps SHLT connect with donors, get the word out about their events throughout the year, and showcase the Champlain Islands Growers Guide, an online guide that helps consumers find local agricultural artisans and growers.

We also worked to secure free nonprofit G Suite email for the organization to help workflow and streamline the domain hosting settings so that the Land Trust can organize all of their online assets between Google and Squarespace.

 

The Greater Burlington YMCA is in the final phase of their Staying in the Heart campaign for a new YMCA facility.  The final $500,000 phase of the GBYMCA's capital campaign is a fundraising effort to engage the community they serve.  With compelling imagery, video, and testimonials, we sought to bring in those who want to contribute to their future.  We used imagery of the current facility juxtaposed with renderings of the new design to excite the visitor to the vision of the GBYMCA's future. For those wanting to contribute something invaluable, we used testimonials and the opportunity for community members to share their Y story to strengthen their bond with the organization.

As with any good fundraising effort, the contributors love to know answers to the big questions.  Using infographics to show fundraising progress, the role of this campaign in the overall effort, and dynamic show/hide FAQ's, the Y provided those answers to visitors.

To enhance SEO and user content, the GBYMCA capital campaign used a blog feature with the two most recent posts summarized on the News page.  This helps give visitors new content and continues to tell the Y story.

 

 

Rackk and Ruin is a boutique jewelry studio of unique pieces, celebrated by both local customers and international retailers pioneered by my close friend, Molly Conant. Drawing inspiration from mixed metals and vintage elements, Molly fills the Rackk & Ruin studio and shop on Pine Street with an ever changing assortment of treasures and welcomes visitors.

The site's requirements were to highlight the beauty of Rackk and Ruin's products, handle the volume of online sales that Molly experiences, incorporate automated shipping label production, and make the site unique to viewers.  Molly's studio and jewelry exhibit a characteristic style and the site reflects her work and aesthetic.  Since launch, the site has expanded to sell her vintage clothing in addition to the beautiful jewlery.

We also integrated email to Molly's domain so that her branding and communication presentation were in sync.

 

The Curtis Fund is a nonprofit  providing scholarship aid to Vermont men and women for over 107 years. Over its history, the Fund has grown to over $30 million, annually granting $1.4 to $1.75 million in scholarships to low-income and at-risk Vermonters.  Most of the grantees are also first-generation college students. 

With an academic leaning, we wanted to create a site that matched The Fund's branding, allowed for streamlined contributions and donations, and showcased the success stories of grantees.  The site, as a result, is a clean and distinguished feeling site highlighting the great work of The Curtis Fund.

 

Hackett's Orchard is a family-owned-and-operated orchard in the Islands region of Lake Champlain in South Hero, Vermont.  A growing operation for over 50 years, their orchard attracts thousands of visitors during the harvest season to pick apples, drink cider, and enjoy apple crisp and cider donuts.

The goal with this build was to simplify and streamline access for potential visitors, groups, and customers to easily navigate the hours, offerings, and to get in touch with the Hackett family with ease.  We used a soft, warm color palette to evoke the feelings of fall when apple picking is at its peak.

 

ÆLDER/Hogstone is a restaurant on Orcas Island. ÆLDER is an ongoing investigation into the terroir of the Pacific Northwest islands. They offer three set tasting menus that explore their region and change as the Island and their farm dictates.

Hogstone is a casual outdoor restaurant that focuses on wood-fired pizza and vegetable dishes. The overwhelming majority of their ingredients come from the island and their farm. 

This site was a completely customized layout with Andrew Plotsky of Farmrun.  Friends with the owners of these restaurants, Andrew compiled a branding package and website mockup that 44 Degrees North turned into a reality on Squarespace.

 

Intervale Community Farm is Vermont's first CSA–started back in the 1990s–and has a great history in the Burlington and Vermont agricultural economies and landscapes.  We wanted to provide a space for users to get the most-used information: what will be in this week's CSA share, which CSA shares are available, and the most recent blog post from the homepage.  Deeper inside, we created the opportunity for shareholders to learn about the farm, examples of shares, ordering supplemental products, and becoming a member of the ICF Co-op; ICF is a community-owned farm and so the members guide the farm's vision.  Complemented by fantastic photography from Abby Portman, of the Intervale Center, Jessica Sipe, and artwork by Bonnie Ackerman, the site has a down-home feel with a clean navigation and site structure to allow users to nimbly navigate the farm's information and offerings.

 

CPG Enterprises provides fundraising advice, support, and training for nonprofits in Northern New England.  In creating their new site we sought a well-organized display of their abilities and past work in order to allow present and future clients to target how CPG Enterprises can help.  We used bright and inspiring photographs of CPG's clients to provide the feel and context for future clients to which potential and future clients would relate.

 

Amber Gress is a talented photographer and videographer from the west coast who lives in Brooklyn.  She has a fantastic eye and artistic direction, so we made a site to showcase her work–which has been featured in Vogue and New York Magazine, to name a few places.  The site allows Amber to quickly, effectively, and aesthetically drop in a gallery of photos from a wedding shoot or event, add to her blog, load her videos, and feature her most recent favorites on her homepage.  

 

The Vermont Folklife Center works to sustain the diverse cultures of Vermont.  Through their tireless efforts of documentation through audio, video, photo, and story, they build upon the stories of the past and create a narrative of the stories of Vermont and her people.  As an organization constantly creating new content and simultaneously requiring organized access to their archived and past exhibits and efforts, we created a streamlined content-feeding process that allows the staff at VFC to post and upload new work and still easily find works from the past.  This work flow shows on the visitor-side of each page via the use of summaries and galleries updating throughout the site to show the user what's new and providing the opportunity to dive a little deeper into the folklife of Vermont.  We were also able to maintain their extensive database content by creating a subdomain that is accessible from the main Squarespace site without deleting or moving the large amounts of data and information in these databases.

 

The Intervale Food Hub is a multi-farm CSA located in Burlington's Intervale Center.  The mission was to redesign their website to streamline the user experience and give the site a cleaner feel. Working closely with the Food Hub crew, we accomplished this by organizing the content (and removing traffic-less areas of the site) to make the user experience on computer, tablet, and phones easy and approachable to find information and to order shares.  The Food Hub also hired a photographer to highlight their member farms and producers which really elevated the quality of the connection a viewer makes with the food they're about to purchase and enjoy.

 

Red Wagon Plants is a retail and wholesale greenhouse specializing in unique plants and herbs in Hinesburg, VT.  We wanted to create a site to give the viewer a rich visual experience saturated with the images of their beautiful plants as well as organize the content from their robust and informative blog to be accessible and searchable on all devices. We also made a point to create very transparent and easy access to their contact and hours of operation–one of the main functions of most businesses' websites.  We incorporated Squarespace's e-commerce platform to make easy ordering of products, greenhouses, and gift cards.

 

The Friends of the Horticulture Farm is a nonprofit organization dedicated to curating, nurturing, supporting, and growing the University of Vermont Horticulture Farm.  This site's aim was to create a space for Hort Farm Members and peoplel from the community to view and sign up for events, browse photos of the Hort Farm's collections, donate and become a member, and contact the Board of Directors.  The site is photo-heavy with specimens from the farm and was laid out with the intent of expanding the collection of photos of the beautiful plants on display at the farm.

 

The Law Offices of Marc L. Davidson, LLC is based in Radnor, PA and serves the Philadelphia area and suburbs in estate, real estate and business law.  Their site is a clean and effective medium for potential clients to understand their services and to request more information or schedule a free consultation.  44 Degrees North migrated their domain to Google Domains and set up an essentially free system to allow the attorneys there to set up domain-based email without changing their current setup.

 

Fat Bike Skis creates innovative ski adaptors for existing fat bikes.  Recently launched, we created a landing page for users to immediately see the ski in action with an auto-play video banner, engage with the brand, explore a few teasers about the product, and sign up to receive updates.

We also added FAQs, tech specs, payment plans, and automatic global shipping calculations for the product.

 

Greylaine Farm is a farm in Charlotte, VT specializing in pasture-raised lamb, pork, and eggs.  Full disclosure: it's my brother's farm.  After collaborating with local graphic designers and artists to create the final logo, we made a very straightforward site that lets consumers understand what is behind the food that Greylaine grows as well as allows them to order meat shares, apparel, and prints of photos taken around the farm.

The site also highlights the farm by way of a video created by our good pal Myles David Jewell.

 

Everest Farm is a historic farm in Addison, VT that was recently placed up for sale.  Originally intended to be a farm-stay rental website, the sellers shifted to sell the property and developed a logo and website to aid in creating an in-depth experience for prospective buyers.  We focused on photographic navigation buttons to enrich the user experience as they took a virtual tour of the property.  The website allowed potential buyers to get in touch with the sellers as well.

*Site is no longer active.

 

Green Pasture Meats is a butcher shop, animal processor, and market with shops in Shelburne and New Haven, VT.  They had outgrown their old site and we wanted something that showcased their work, products, and dedication to natural & humanely raised local meats. Squarespace's e-commerce platform helps them sell their products nationwide.