// WHO | WHERE //
I ride bikes mostly on dirt (and also on snow), ski on snow, and play tunes on the radio once a week. I live in Burlington, VT and have an overwhelming affinity for the Pacific Northwest. I take pictures with my phone, my brother owns a farm, and I have a dog named Wyatt.
My surroundings inform my aesthetic. Living in Burlington and Vermont gives me the great fortune of experiencing a vibrant and historical music, design, and hand-crafted artisan scene with access to the spacious calm and natural landscape just a few minutes down the way. The intersection of these environments are where my design approach lives: clean, efficient, and natural.
// WHY | HOW //
My approach to this work is that just because we can do something, it doesn't necessarily mean we should. Oftentimes, designers add features, widgets, apps, plugins, whatever that require regular maintenance or just end up breaking. This can be frustrating when a business or organization wants to manage small fixes and edit their own websites. Ultimately, it seems to waste everyone's time and money. So, I design on Squarespace: it works, it looks great, it's managed from top to bottom (avoiding widget/plugin concern, above) it has very streamlined and contemporary features (e.g. video banners and cover pages, contact forms, email marketing, e-commerce, blogging, events feeds/calendars/pages, social media integration) incorporated within the platform–not by third parties–and it is easy to 'handover the keys' to the website owner when the design is complete.
// WHAT //
Style // Function // Ease
Each Squarespace site is responsive (mobile-ready) and equipped with strong SEO strategy elements; site descriptions, page titles, custom URLs, search-friendly formatting, and other key elements are all easily managed. Beyond this, Squarespace automatically generates a built-in sitemap that helps Google to crawl, understand, and rank a website. Read more about understanding and execution of SEO here.
Squarespace will also keep your site safe from hackers, allow you to easily edit text, images, blogs, and social media, provide automatic software updates, and enable you to sell online without the hassle of getting a security certificate, which is included on every Squarespace website.
In order to create a site that is unique to your aesthetic, user experience, and goals, I'm experienced in HTML, CSS, java, and a few other languages.
I often collaborate with Nate Kirschner and Andrew Plotsky on these fronts, as well as graphic design, branding, and photography.