Stonecutter Spirits is a woman-led craft distillery making thoughtful gin and whiskey on the edge of the mountains in rural Vermont. Their venturesome spirit and network provide rich and captivating photography.
Using Squarespace’s built-in marketing features, Stonecutter welcomes customers to stay informed and up to date with the many events, parties, and spirits-rich excursions they offer.
With such compelling media captured at Stonecutter’s events and in Highball Social and the Middlebury tasting room, featuring both photographs and showcasing social media to engage the visitor was important.
Highball Social, Stonecutter’s newest outpost in Burlington, is a hip cocktail bar that features their signature carbonated spirits with a lively vibe for both events and meeting up with friends for a cocktail or two. We wanted to highlight this new addition to the Stonecutter family to let people know of the new way to enjoy Stonecutter’s vibe.
Throughout the year, Stonecutter throws sensory-rich excursions—Adventure Dinners—in unexpected places. Attendees receive a text message 24 hours before the event with the location and directions only to arrive to a new world of food and drink in a place they’d never thought they’d be.
With striking packaging like Stonecutter’s, we sought to let the products speak for themselves on a stark layout where visitors can click through to learn more about their products.
2018 meant a new line of themed recipes for Stonecutter with fantastic photography to accompany each. We revamped the recipes feed and categorized the drinks to help visitors find exactly what they’re looking for.
With so many events at their physical locations as well as Adventure Dinners, it was paramount that we have a way for visitors to find out what’s coming up. With some customized styles to Squarespace’s events feed, we were able to make RSVP buttons easily accessible to visitors to help secure a spot and to keep things organized on Stonecutter’s end, too.