44° North Web Design
Vermont Web Design and Production
static1.squarespace-3 copy.png

Rackk & Ruin

An artisan jewelry and vintage shop owned by a dear friend in Burlington, Vermont with a loyal online following.

Rackk and Ruin homepage screenshot

Rackk and Ruin homepage screenshot

Our goal was to make the site's navigation easy and clean, using categorized products to help the visitor navigate directly to the product they seek.  The vivid and engaging photographs of Molly's work are set up to shine through here, letting the products speak for themselves.

Rackk and Ruin bottom half homepage screenshot

Rackk and Ruin bottom half homepage screenshot

The homepage is easy for users to navigate to products or find information whether near the navigation at the top or exploring further down into the footer.  Giving users options for navigation helps keep them moving through the site.  Squarespace's robust search feature helps shoppers from the footer section.

Screen Shot 2018-03-06 at 3.23.39 PM.png
Vintage Shop Rackk and Ruin Screen Shot

Vintage Shop Rackk and Ruin Screen Shot

Categorized products helps keep things organized both on the website and in the inventory of what's in stock.  This store has three product lines: Jewelry, Vintage, and Objects each sorted into categories to allow direct navigation for shoppers.

Rackk and Ruin Blog Screenshot

Rackk and Ruin Blog Screenshot

Molly's blog is what started this whole business, so we wanted to be sure that traffic kept flowing.  Using a javascript solution, we were able to redirect all traffic from her original Blogspot URLs to her new site's blog posts without losing any external links from Pinterest or other sharing platforms.